Fantoni group

Ever closer to the needs of the market, always searching for new harmony between architecture, furnishings, materials and people, in tune with the Natural Office Fantoni® concept. This is the philosophy of the Blue Milano showroom: a completely renovated showroom and operational space in via Santa Sofia, Milan, to meet new targets in terms of sales and service. A positive signal from the Fantoni Group, right in the heart of the Italian design capital
Architecture, furnishings, lighting and sound: the best of everything in a single, fascinating and welcoming solution. This is the Natural Office Fantoni®, a concept that represents the most advanced expression of the contemporary work environment, going beyond space, furnishings and traditional technologies. An integrated project which brings together all of the Fantoni Group’s experience and research and its “total design”: a language without limits, which encompasses design and well-being, technology and energy saving, innovative materials and natural sensations.
The Natural Office Fantoni® finds an original and stimulating setting in the Blue Milano showroom, Fantoni’s agency in the capital of Lombardy. The project, developed by the stylist and designer Marco Viola, creator of the successful product “Stripes” and of many Fantoni displays, together with the architect Filippo Saponaro, is the result of a desire to show the spatial qualities of the building in a new light, expressing the personality, practicality and versatility of Fantoni Group products: from office furniture to sound-deadening panels.

The renovation work was based on a concept of absolute simplicity and linearity, using few materials and making maximum use of the large windows looking out onto the street. On the ground floor, we find a showroom area, in which the visual contrast between the white of the floor and the black of the back wall, created to show off the design of the office furniture, is accompanied by natural shades for the walls and ceiling, made with Topakustik sound-deadening panels: one of the Fantoni Group's big successes.

Also on the ground floor, a meeting room with a back-lit rear window has been created: a theatrical component with high visual impact, designed to draw the attention and make the Blue Milano showroom even more recognizable in the urban landscape. A distinctive feature is the possibility of testing the benefits of the Natural Office Fantoni®, an ideal combination of good looks, thermal well-being, acoustic comfort and energy saving.  The Natural Office Fantoni® uses components with high technological and design content, such as sound-deadening panels from the Acoustic Panelling range and the Climacustic radiant and sound-deadening system which enables energy savings of up to 30% for heating and cooling, while remaining in perfect harmony with Fantoni Group office furnishing systems.
In the basement, linked to the showroom by a black marble staircase that was already present in the original building, we find an office area for technicians and management. Here the dominant shade is white, from the resin floor to the walls, columns and Topakustik ceiling.
The same Topakustik sound-deadening panel has been transformed into a sort of luminous “bar code”, running along its surface in channels that contain lighting units: an example of the possibilities for personalising Fantoni products, to create unique and complete environments, full of positive sensations, designed to meet the needs of today and tomorrow.

Photo: Adriano Ferrara